ANA (Association of National Advertisers) AIMM (Alliance for Inclusive and Multicultural Marketing ) is a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity in the marketplace. It's members make up the who's who of advertisers, media, and agencies in the U.S.
AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.
In 2022, I was asked to serve as an Interim Executive Committee Chair for the ANA AIMM Communications Track. My passion project during that time was developing a video asset to be used for AIMM's 5th-anniversary initiative and as well as Cannes Lions International Festival of Creativity.
For the project, I was able to collaborate with ANA AIMM members including Getty Images who graciously opened up their tremendous library of assets and assisted in helping to find just the right video clips to make up the 60-second spot. A custom audio track was also written and produced by 303 Productions just for the piece.