A kitchen staple since 1838, the Knorr brand is best known for it's bouillon cubes but hosts a wide range of home country favorites from Kosher Mediterranean spices, Mexican Rice, and Asian seasonings.
In order to appeal to their diverse clientele, a separate complementary campaign had to be developed, carefully adapting their mainstream brand to meet the needs of their ever-growing multicultural consumers.
In order to appeal to their diverse clientele, a separate complementary campaign had to be developed, carefully adapting their mainstream brand to meet the needs of their ever-growing multicultural consumers.
A series of 3 diaspora-specific commercials targeting Chinese, Filipino, and Vietnamese consumers were created in addition to this 60s compilation spot.
Storyboard