Lady's Choice is a trusted brand celebrated for its creamy, high-quality spreads that are loved by moms and found in every Filipino's home. In North America, the tradition continues bringing joy and nostalgia to new generations of Filipino Americans and Canadians.
Social and Broadcast Content
Produced in partnership with TFC (The Filipino Channel), and celebrity chef Ron Bilaro, a series of "Memories" inspired videos were created around Lady's Choice Sandwich Spread. The videos were also paired with a social contest with the winner being featured in the last episode enjoying a traditional Pasko (Filipino Christmas) holiday meal with family and friends cooked by Chef Ron.
Additional recipe content was created for social media, and broadcast on Chef Ron's show, Eat and Ron, on TFC.